November 8, 2009 — 6:14pm ET
The Food and Drug Administration is fighting the swine flu on two fronts--the legitimate one and the one that has cropped up that promises healing gels and powders can protect you against this panacea. It has identified 140 different products sold online that claim to prevent or treat the H1N1 virus, and has sent cease-and-desist letters to more than 75 of them, warning them to stop making fraudulent claims.
The agency has gone after sellers of gloves, inhalers, masks, shampoos, herbal extracts, air fresheners and an "ionic silver" that claims to kill every known germ, bacteria or virus within six minutes.
"In public health emergencies, there are individuals, businesses and websites that are taking advantage of public fears," Alyson Saben, deputy director of the agency's office of enforcement, told the New York Times. She added that about 80 percent of the companies that received warning letters from the FDA complied with demands to stop misleading marketing.
If they do not, the agency can start a criminal case, seize products and make third parties--Internet service providers, for example--aware that the companies are violating federal law.
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